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CARL EDWARDS
Project Type
Branding, Art Direction, Video
Year
2017-2019
Client
ARRIS SURFboard
Credit
Two River Pictures
Branding Campaign for ARRIS SURFboard:
Leveraging ARRIS' partnership with NASCAR, we created video content featuring driver Carl Edwards to promote RipCurrent, a whole-home networking device that predated what is now known as mesh networking. Working around Carl’s demanding schedule, we filmed on location at his NASCAR garage. Since we didn’t have access to a real home setting, we got creative—using stock photography on movable screens to complete the scene.
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